Should GDS Companies Be Forced to Bargain for Access to New Ancillary Services?

According to an article published in Air Transport World magazine, representatives of Delta Air Lines told the United States Department of Transportation that it is considering the global distribution system, or GDS, companies as a distribution channel for ancillary services and expects to negotiate and bargain with them for access, and that the primary capability of the global distribution system companies is to distribute air travel based on price and schedule.

American Airlines has already threatened to end its partnership with Orbitz, which is 48% owned by Atlanta-based Travelport, a company which owns the Worldspan, Galileo and THOR global distribution systems. However, Travelport won a restraining order against the withdrawal from Orbitz by American Airlines.

The battle between the global distribution system companies and the airlines is far from over, with no clear winner as of yet.

Is it possible that ancillary fees could have a role in eventually changing the landscape of access to purchasing airline travel?

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